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Expert: Leader, Follower or Copycat?
When it comes to social media, probably 4 in 5 people you meet these days are experts. A quick Internet search reveals there are 310 million “social media” experts with 166 million grabbing the “social...
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The Disconnect Between Social Media Spend and Business Impact
With spend on social media channels expected to increase to a 20.9 percent share of marketing budgets in the next five years, according to a recent CMO Survey, the big question is if that spend...
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Should Salespeople Create Their Own Content?
You’ve probably heard that content is king (I say queen). Content is the way to start wooing your prospects in advance of sales opportunities. Every conversation related to social selling includes a...
View ArticleYou've Got to Sell to Succeed
Selling, as a general rule, gets a bad rap. People have lots of opinions about sales. Most of them aren’t good. Often what springs to mind is the picture of that sleezy, used car type. The type of...
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Marketing Your Business with Audio & Video
Last night, I had the pleasure of being interviewed on Penny Haynes on her radio show hosted on the TalkShoe Network. Penny is a terrific host, and we had a great conversation about how to use...
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Don't DM Me Like You Know Me
Twitter as a twool (as cool tech dude, Guy Kawasaki called it) has so much potential. So much more than the average – I’m just getting started with social media types or social media naysayers –...
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How Do You Gather Customer Feedback?
Ironic isn’t it? We live and work in a digital age, and the discourse about the power of social media to communicate with potential buyers and current customers in more effective ways reached deafening...
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There is Always Time for the Important
A common complaint from social media resistors is that they “don’t have time” for all of this technology stuff. Reading my post right now, you might be saying to yourself…exactly. No time – that’s why...
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Not Enough Clients? What's In Your Way?
I recently became a Get Clients Now! facilitator and look forward to having you join me in upcoming webinars and public programs! Looking to jumpstart sales? Consider our August 17th webinar. REGISTER...
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Here's How to Fail at Social Media
Enjoy a little Dilbert humor about the pitfalls of trying to tightly control employees and their social media activities.
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